ALLOWING COMPANIES TO AMASS PERSONAL DATA FOR BEHAVIOR TARGETING

Behavioral targeting means as identifying consumers’ habits to help companies make target decision when it comes to marketing and advertising campaigns. There was some method in behavioral targeting like allowing companies to amass personal data. This method has pro and contra, our group pro with companies can use this method.

The benefit for companies to have personal data is to allow them to know customers very well. In this case companies will keep contact with customers, whenever they can see and stay directly with specific wants and needs in the world especially from their consumers. This can make a marketing strategy become simpler in order to create some products that suits with customers itself. They can know their customers very well, and understanding their clients, because what companies want to make or distribute the basis actually come from the customers. Because companies do not want sell something that not suitable for customers taste.

The other benefit is anticipate the needs and wants of companies current clients, this is mean that we can use base information for marketing decisions on the assumption that needs of current clients will close match with the future clients. Because use method to have personal data almost always guarantees a sale because companies already know what their future clients need.

The third benefit is increase the productivity. Use personal data allows companies to cut time and costs because they can focus on the advertising efforts on target audience. When companies can make an appropriate service, which is market effort that when you already make price tag and that meets their expectations so companies marketing sales profit will skyrocket. Although you in small businesses that do not have lots of money can still take advantage that you can use internet advertising market by implementing behavioral targeting tactics. 

We can use personal data for marketing research and new innovations too. Companies can discovered and found out a good way to figure out what kind of people buy their products. So companies can make an innovation towards their product and their sales will increase more.

The last is a win-win situation for both customers and advertisers which mean in online or e-commerce there a lot of ads, but advertisers only want to pay for clicks that driving sales and consumers want relevant ads about product or services they actually care about. So this is become win-win outcome for advertisers and consumers. And if the ads become the first searching and most looked for then you get money from that too, and you know that consumers need your companies.

If companies have personal data too, companies can prevent a crime action. We know their data and if they do something bad towards your companies you can search them and this is make your jobs become easier, you do not need to get confuse because you already have their data.